Nacthez essays

Nacthez essays The extravagant Natchez Nation stretched from what is now North Carolina to Arkansas during the times prior to the founding of the New World. They controlled numerous areas along both sides of the lower Mississippi River. (Barnett) The Natchez are a predecessor to the Moscogee or Creek Confederacy. Upon the arrival of the European settlers, the new diseases such as influenza, small pox, and cholera forced the Natchez as well as many other provincial nations to retreat back into Native American territory. (K.T. (Hutke) Fields) The Natchez could be given credit to the thousands upon thousands of valiant warriors who chased the crumbling and divided Spanish army under the leadership of Hernando de Sotos descendant Luis Moscoso de Alvarado. March 1682 sparked the beginnings of a relationship between the Natchez and the Europeans. Rene Robert Cavelier and his French expedition were the beginnings of what would from a distinct animosity between the people of the Natchez nation and the Fre nch. Shortly thereafter Fort Rosalie at Natchez was formed. This formed various disagreements between both the Natchez and the French. Fighting between both nations started which pushed the scattered remnants of the Natchez nation west. Many citizens went to live with their brethrens in the adjoining nations of the Chickasaws, Creeks, and Cherokees. (George Sabo III) The interactions with the different ethnicities such as the Africans and Europeans changed both the world of the new world and old world for better or for worse. As aforementioned the Natchez were one of the many mound building civilizations of the Mississippi Valley. The Natchez had a social organization that was basically based on the relationship of the members of the Great Sun. (George Sabo III) The community leader or Great Sun managed all tribal affairs. He was also the principal war chief. Virtually one could think of the Great Sun as the living God. (K.T. (Hutke) Fields) H...

The Divine Right of Kings and Humanism Essays

The Divine Right of Kings and Humanism Essays The Divine Right of Kings and Humanism Paper The Divine Right of Kings and Humanism Paper custom and precedent). In the middle of the 17th century, the English Royalist squire Sir Robert Filmer likewise held that the state was a family and that the king was a father, but he claimed, in an interpretation of Scripture, that Adam was the first king and that Charles I (reigned 1625–49) ruled England as Adams eldest heir. The antiabsolutist philosopher John Locke (1632–1704) wrote his First Treatise of Civil Government (1689) in order to refute such arguments. The doctrine of divine right can be dangerous for both church and state. For the state it suggests that secular authority is conferred, and can therefore be removed, by the church, and for the church it implies that kings have a direct relationship to God and may therefore dictate to ecclesiastical rulers. The most commonly studied form of absolutism is absolute monarchy, which originated in early modern Europe and was based on the strong individual leaders of the new nation-states that were created at the breakup of the medieval order. The power of these states was closely associated with the power of their rulers; to strengthen both, it was necessary to curtail the restraints on centralized government that had been exercised by the church, feudal lords, and medieval customary law. By claiming the absolute authority of the state against such former restraints, the monarch as head of state claimed his own absolute authority. By the 16th century monarchical absolutism prevailed in much of western Europe, and it was widespread in the 17th and 18th centuries. Besides France, whose absolutism was epitomized by Louis XIV, absolutism existed in a variety of other European countries, including Spain, Prussia, and Austria. The most common defense of monarchical absolutism, known as â€Å"the divine right of kings† theory, asserted that kings derived their authority from God. This view could justify even tyrannical rule as divinely ordained punishment, administered by rulers, for human sinfulness. In its origins, the divine-right theory may be traced to the medieval conception of Gods award of temporal power to the political ruler, while spiritual power was given to the head of the Roman Catholic Church. However, the new national monarchs asserted their authority in all matters and tended to become heads of church as well as of state, as did King Henry VIII when he became head of the newly created Church of England in the 16th century. Their power was absolute in a way that was impossible to achieve for medieval monarchs, who were confronted by a church that was essentially a rival centre of authority. The English humanists English humanism flourished in two stages: the first a basically academic movement that had its roots in the 15th century and culminated in the work of Sir Thomas More, Sir Thomas Elyot, and Roger Ascham, the second a poetic revolution led by Sir Philip Sidney and William Shakespeare. Though continental humanists had held court positions since the days of Humphrey of Gloucester, English humanism as a distinct phenomenon did not emerge until late in the 15th century. At Oxford William Grocyn (c. 446–1519) and his student Thomas Linacre (c. 1460–1524) gave impetus to a tradition of classical studies that would permanently influence English culture. Grocyn and Linacre attended Politians lectures at the Platonic Academy of Florence. Returning to Oxford, they became central figures in a group that included such younger scholars as John Colet (1466/67–1519) and William Lily (1468? –1522). The humanistic contributions of the Oxford group wer e philological and institutional rather than philosophical or literary. Grocyn ectured on Greek and theology; Linacre produced several works on Latin grammar and translated Galen into Latin. To Linacre is owed the foundation of the Royal College of Physicians; to Colet, the foundation of St. Pauls School, London. Colet collaborated with Lily (the first headmaster of St. Pauls) and Erasmus in writing the schools constitution, and together the three scholars produced a Latin grammar (known alternately as â€Å"Lilys Grammar† and the â€Å"Eton Grammar†) that would be central to English education for decades to come. In Sir Thomas More (1478–1535), Sir Thomas Elyot (c. 490–1546), and Roger Ascham (1515–68), English humanism bore fruit in major literary achievement. Educated at Oxford (where he read Greek with Linacre), More was also influenced by Erasmus, who wrote The Praise of Folly (Latin Moriae encomium) at Mores house and named the book punningly after his English friend. Mores famous Utopia, a kind of companion piece to The Praise of Folly, is similarly satirical of traditional institutions (Book I) but offers, as an imaginary alternative, a model society based on reason and nature (Book II). Reminiscent of Erasmus and Valla, Mores Utopians eschew the rigorous cultivation of virtue and enjoy moderate pleasures, believing that â€Å"Nature herself prescribes a life of joy (that is, pleasure)† and seeing no contradiction between earthly enjoyment and religious piety. Significantly indebted both to classical thought and European humanism, the Utopia is also humanistic in its implied thesis that politics begins and ends with humanity: that politics is based exclusively on human nature and aimed exclusively at human happiness. Sir Thomas Elyot chose a narrower subject but developed it in more detail. His great work, The Book Named The Governor, is a lengthy treatise on the virtues to be cultivated by statesmen. Born of the same tradition that produced The Prince and The Courtier, The Governor is typical of English humanism in its emphasis on the accommodation of both classical and Christian virtues within a single moral view. Elyots other contributions to English humanism include philosophical dialogues, moral essays, translations of ancient and contemporary writers (including Isocrates and Pico), an important Latin-English dictionary, and a highly popular health manual. He served his country as ambassador to the court of Charles V. Finally, the humanistic educational program set up at the turn of the century was vigorously supported by Sir John Cheke (1514–57) and codified by his student Roger Ascham. Aschams famous pedagogical manual, The Schoolmaster, offers not only a complete program of humanistic education but also an evocation of the ideals toward which that education was directed. Ascham had been tutor to the young princess Elizabeth, whose personal education was a model of humanistic pedagogy and whose writings and patronage bespoke great love of learning. Elizabeth Is reign (1558–1603) saw the last concerted expression of humanistic ideas. Elizabethan humanism, which added a unique element to the history of the movement, was the product not of pedagogues and philologists but of poets and playwrights. wsu. edu/~dee/GLOSSARY/DIVRIGHT. HTM http://history. wisc. edu/sommerville/351/351-172. htm historyguide. org/intellect/humanism. html wsu. edu/~dee/REN/HUMANISM. HTM

Adult Program Design Part II Essay Example | Topics and Well Written Essays - 1000 words

Adult Program Design Part II - Essay Example But the systems in every business also need to be audited in terms of their suitability and credibility. Before a business can be audited, it is wise to construct an audit design that will aid in the process of audit and not only look at the existing flow of transactions and their recording and reporting on financial statements and other records, but also recommend improvements and needed changes that will serve in terms of clarity, veracity and meet the laws and principles of the land. In this assignment we are going to design tests of controls, substantive tests of transactions, and analytical procedures for the acquisition and payment of the business called Apollo Shoes. The Acquisitions and Payments Process at Apollo Shoes It Is evident that we can only design an audit procedure or process around the existing flow of transactions and their processes at Apollo Shoes. Only in the case of massive fraud or circumstances warranting a detailed investigation would the complete revamping of existing procedures be understandable. According to the present Accounting and Control Procedure Manual as indicated in the Case Study details, all cash disbursements /payments are made by check, signed by the Treasurer, including those for petty cash transactions. Checks are always made out to a defined payee, never to cash. Blank checks remain in the custody of the Accounts Payable Department and the treasurer is not allowed to sign blank checks. Additionally, we see that checks are recorded in the cash disbursements journal using the date of the check, and in the general journal using the month of the check as a factor for recording these entries. Internal Control Procedures While it appears from the case study material especially the accounting and control procedure manual that some degree of internal control has been maintained over cash disbursements/ payments process, there are a few comments to be made. One factor is the separation of ownership and control. Since the tre asurer himself signs most of the checks, he can very well make them out to a fictitious vendor and then pocket the money himself after opening up an account in that name. The case of Comptronix as reported in Chapter 19 of the text indicates that collusion between unscrupulous individuals even in top management is not unheard of (Arens et al., 2006). Enron is another case in point. Secondly, the recording of transactions as per date made out on the check leaves some room for error and can result in reconciliation difficulties with the bank statement, as this is a common practice with nearly every business. It is better if a simple chronological order is followed date-wise in recording every transaction of whatever nature so that there is no ambiguity on this account. Concerning the purchase of fixed assets, the approval for the same is usually made in advance by top management. This ensures that they have approved the purchase. Budgetary allocation of funds is also evident, and all excesses of 10% or above to be signed off by the Treasurer. Payments once again are to be made by check. The automatic treatment of fixed assets of value of $5,000 and above as capital expenditure is questionable, and should be looked at on a case to case basis. Assessing Risk Factors Connected with the Acquisitions and Payment Process The risk factor involved due to concentration of the signing of all checks by the Treasurer has been indicated above. It is better that a combination of two signatures be required on every disbursed check. One can be the Head of Department or VP of the section of the business to which the check pertains, and the other would be the Treasurer. The

Compare and Contrast the customs of Mexican Americans and Puerto Term Paper

Compare and Contrast the customs of Mexican Americans and Puerto Ricans - Term Paper Example There are as many Puerto Ricans living in the United States than those living in the small island that has a population of four million (CountryWatch, 2011). Puerto Rico became property of the United States back in 1898 after the United States won the Spaniard-American war. A common trait between both ethnicities is that they are typically bilingual (English / Spanish). The Spanish spoken by Puerto Ricans is a bit different than the Spanish spoken by Mexican Americans in terms of words and accent. The parents of Puerto Ricans and Mexican Americans teach their kids Spanish at home and Spanish is often spoken in their households. Both races are sports fanatics. In boxing there is a big rivalry between Mexicans and Puerto Ricans. The Oscar De la Hoya vs. Tito Trinidad bout at the time was the biggest revenue generating non heavyweight pay per view bout in the history of boxing. Oscar De La Hoya is the most successful Mexican American fighter in the history of boxing. Baseball is the national pastime of Puerto Ricans, while many Mexican Americans prefer to play soccer. The tourism and travel tendencies of the two groups are different as Puerto Ricans often travel back and forth from the mainland US to the island of Puerto Rico. Sometimes Mexican Americans due to immigration issues of their parents do not travel as much back and forth. When they travel Puerto Ricans do not have to worry about foreign exchange considerations since Puerto Rico shares the same currency with the United States. Both ethnic groups believe a lot in the value of being a good host to their guests. Offering food and drinks to guests is a mutual custom of both groups of Latinos. The traditional foods of each Latino group are very different. Mexican Americans often eat a diet associated with floor tortillas, corn, refried beans, and rice, and chilies, spices, vegetables, beef, and cheese (CultureGrams, 2011). In Puerto Rico the most common meal is

Proposal Presentation - Five Guy's Term Paper Example | Topics and Well Written Essays - 1000 words

Proposal Presentation - Five Guy's - Term Paper Example In this case, researchers are made to go through an array of ethical requirements. There is the need to meet professional and institutional standards as well as those for conducting any research related to human participants. In helping steer clear of any ethical quandaries, this research would consider a number of research ethics. First, the researcher would frankly discuss the intellectual property with the participants (Bernardin & Nairn, 2008). More often than not, academic competitiveness leads to trouble depending on who should be credited for authorship. The best way to avoid disagreements on who is to be credited and which order to use, the researcher should talk about the issues at the beginning of the researcher's working relationships with the participants and should ensure they are put in writing (DiMauro & Grant, 2006). This will act as a tool to help discuss and evaluate the contributions during the research process. Secondly, the researchers would be conscious of multi ple roles of the participants. This could be achieved by avoiding relationships that might tend to impair the researchers’ professional performance or could cause harm to others. However, they will have to take note that many multiple relationships are not ethical especially if they could have some adverse effects (Goree, 2006). When recruiting participants in this study, the researchers would have to think carefully before commencing multiple relationships with students. In this case, the researcher would act as a lab supervisor as well as a mentor and would make sure he or she does not abuse the power to differentiate himself or herself from the participants (Bernardin & Nairn, 2008). The researcher would make sure he/she outlines the nature and structure of mentoring before the mentoring begins. Thirdly, the code of ethics to be upheld during the study would be to make sure the informed consent rules are strictly followed. Doing this properly, the consent process would ens ure that the participants voluntarily participate in the research when fully informed of the relevant benefits and risks. Lastly, the researcher would have to consider respecting the confidentiality and privacy of the participants. Respecting individual rights to confidentiality as well as privacy is a key tenet for every researcher (Bernardin & Nairn, 2008). The researcher will, therefore, have to discus confidentiality limits, giving the participants information concerning how their data will be put into use and for them to know the law of the state, as well as taking practical security measures. Failure of observing ethical stipulations may lead to incidences of taboos – a common element in the incidents of ethical based violations. However, the task of establishing personal ethics is rather demanding. This is with regard to the essence of ethics in an individual’s life. Adoption of appropriate ethical perceptions is a demand that is instilled in the person by his o r her immediate community. This makes ethics seem inclusive of an expectation as well as the desire to protect one’s perception of life (Goree, 2006). Ethical beliefs are regularly challenged, especially during the address of various aggressions in the daily lives. The success in the addressing of these challenges implies a positive or impressive performance of our ethical beliefs and research. The development of successful ethical trends is based

Ancient Indian Mathematics Essay Example for Free

Ancient Indian Mathematics Essay There are opposing views prevalent regarding the prominence of mathematics in ancient India. One, there are those who make excessive claims for the antiquity of Indian mathematics with the motive of emphasizing the uniqueness of Indian mathematical achievements. Whereas, the other conflicting views denies the existence of any ‘real’ Indian mathematics before A. D. 500. This view is the result of deeply entrenched Euro centrism that does not negotiate with the idea of independent developments in early Indian mathematics. Whereas mathematics grew out of philosophy in ancient Greece, it was an outcome of linguistic developments in India. In fact the algebraic character of ancient Indian mathematics is but a byproduct of the well-established linguistic tradition of representing numbers by words. ? Around 800 B. C. Vedic mathematics declined and Jains School of mathematics gradually which was to do notable work in the field. ? From about 200 B. C. was period of instability and fragmentation due to foreign invasions but also of useful cross cultural contacts. Probably the only piece of existing mathematical evidence from this period is the Bakhshali manuscript. ? This period ranges from 3rd to 12th centuries and is referred to as the classical period of Indian civilization. Mathematical activities reached a climax with the appearance of the famous quartet: Brahmagupta, Mahvika and Bhaskracharya. Indian work on astronomy and mathematics spread westward, reaching the Islamic world where it was absorbed, refined and augmented before being transmitted to Europe. This last period described as the medieval period of Indian history, saw the migration of astronomy and mathematics from the north to south. Particularly in present day state of Kerala, this was a period marked by remarkable studies of infinite series and mathematical analysis that predated similar works in Europe by about three hundred years. Harappan society was a highly organized society. There is every possibility that the town dwellers were skilled in mensuration and practical ar ithmetic of a bid similar to what was practiced in Egypt and Mesopotamia. Archaeological findings from that period provide the following indications of the numerate culture of that society: ? It shows uniformity of weights over such a wide area and time which is quite unusual in the history of metrology. Taking 27. 584 grams as a standard, representing 1, the other weights form a series of 0. 05, 0. 1, 0. 2, 0. 5, 2, 5, 10, 20, 50, 100, 200 and 500. Such standardization and durability is a strong indication of a numerate culture with wellestablished, centralized system of weights and measures. Scales and instruments for measuring length have also been discovered with remarkably high accuracy. A notable feature of Harappan culture was its extensive use of kiln-fired bricks and the advanced level of its brick-making technology. These bricks are exceptionally well baked and of excellent quality and may still be used over and over again provided some care is taken in removing them in the first place. Fifteen different sizes of Harappan bricks have been identif ied with standard ratio of the three dimensions as 4:2:1. It was thought until recently that from them evolved first the Bakhshali Number system and then the Gwalior system which is recognizably close to our present day number system. In both Bakshati and Gwalior number systems, ten symbols were used to represent 1 to 9 and zero. With them it became possible to express any number, irrespective of its largeness, by a decimal place value system. Long lists of number- names for powers of 10 are found in various early sources. In the Ramayana, it is reported that Rama had an army of 1010 +1014 +1020 +1024 +1030 +1034 +1040 +1044 +1052 +1057 +1062 +5 men. The very existence of names for powers of ten up to sixty two indicates that the Vedic Indians were quite at home with very large numbers. This is to be compared with ancient Greeks, who had no words for numbers above the myriad (104). The Jains who came after the Vedic Indians were particularly fascinated by even larger numbers which were intimately tied up with their philosophy of time and space. For units of measuring time, the Jains suggested following relationship: 1 purvis = 756 * 1011 days 1 shirsa prahelika = (8,400,000)28 purvis The last number contains 194 digits! The word numeral system was the logical outcome of proceeding by the multiples of 10. Such a system presupposes a scientifically based vocabulary of number names in which the principles of addition, subtraction and multiplication are used. Â  Due to oral mode of preserving and disseminating knowledge, the wordnumeral system persisted in India. As a replacement to this, a new concrete system was devised to help versification and memory, known as bhutasamkhya, wherein numbers were indicated by well-known objects or ideas.

The Purpose Of A Business Plan Business Essay

The Purpose Of A Business Plan Business Essay In most cases, a business plan is created to explain and illustrate the vision you have for your business, and to persuade others to help you achieve that vision. To accomplish this, your plan will need to demonstrate on paper that you have a firm visualization of what your business is going to be. It needs to convince others that your business concept can be successful and that you possess the expertise-alone or collectively-to assure that it will be both successful and profitable. Why is it important It is important to use a business plan when starting and running the business as it indentifies the business aims and objectives, also it is important to have one as it will allow the business to go back and see if the business is progressing in the developing business and if the business is on the track to achieve the aim. RANGE OF POSSIBLE IDEAS I had many potential ideas of the businesses that I would like to set up in Lisburn. My most favourite ideas which I was considering to start up are: Restaurant In the current time in Lisburn there are several restaurants and there is no which serves multinational menus which include European, Asian and American foods. I believe that this business could be successful as many of peoples would like to try other nationalities foods. To run this business successfully I will have to create a very warm and welcome premise to which lots of peoples will be able to like it and. Also the service and food will need to be high quality so the customers will love to come back. Advantages Original menu as no restaurants serves the food I would If the business will gain loyal customers the business will survive Disadvantages Risk of not getting into the taste of locals Competition with well established restaurants Unknown local suppliers product quality Inexperienced staff Sandwich bar In modern days more peoples are buying ready to do foods such as chips, crisps, sweets which are bad for health. My idea is to let adults and children to have a healthy break time eating fresh ingredients and healthy sandwiches. To survive I will need to provide my business with the equipment such as Toaster, Micro wave, Panini maker, Serving Unit Hot/Cold, Grills, Till and much more. Advantages Disadvantages Competition with well established businesses Inexperienced staff Unknown local suppliers product quality Coffee shop Many people are in the hurry in these days, where most of them dont have time to consume their breakfast at home. The coffee shop idea will allow to those peoples who have to travel long time to their jobs, to buy tea or coffee and the snack and consume on the way, this could save enormous amount of time if they could decide to do their lunch and coffee themselves. I will have to spend about  ¼ of my budget on the equipment where I will need to buy equipment such as coffee machine, cups (glass and plastics), plates and more. Advantages Disadvantages Competition with well established businesses Inexperienced staff Unknown local suppliers product quality Ice Ring Lisburn does not have many attractions in the city, so it could be a good idea to get everyone enjoy their afternoons on the ice cold ring. It could be a very good place to have fun with the family and friends away from their troubles. The business could survive as the only other attractions could be the swimming pool and cinema which are located in the city centre. Advantages Disadvantages Expensive to run and insure Lots of health and safety issues will need to be complete. After concluding my potential businesses ideas I had rejected some of the ideas as there was the possibility that they wont survive the first year of trading. This is the list in order of the businesses I want to operate. The first one is the business I am currently going for, the last one is the least possible for me to go for. Coffee shop Sandwich bar Restaurant Ice Ring After knowing what business I am going to open I had thought about the name for it. The name that the most attracts my attention is CS. It is short and easy to remember which is excellent name. LEGAL STATUS There are several legal statuses available for my chosen business: Solo trader This is when the business is owned and run by one individual; however this is mainly the local business and will normally not expand on an international level. Main advantages of a solo trader à ¢Ã¢â€š ¬Ã‚ ¢ 100% of control over the business it means that the entire business is controlled by one person only which is mainly owner. à ¢Ã¢â€š ¬Ã‚ ¢ Quicker at decision making it allows to easy and fast make decision as there is only one person whom make the decisions and dont have anyone to make the decisions. à ¢Ã¢â€š ¬Ã‚ ¢ Can keep 100% of profit if the business is well operating it even can make high wage and dont have to share profit with anyone. à ¢Ã¢â€š ¬Ã‚ ¢ Local business, therefore loyal customers from that area loyal customers may result in a consistent flow of money into the business. Main disadvantages of a sole trader à ¢Ã¢â€š ¬Ã‚ ¢ Unlimited liability this may meant that the owner may lose his personal possessions because of the business depth and cannot pay it back. à ¢Ã¢â€š ¬Ã‚ ¢ Heavy stressful workload because it is a solo trader business it means that the one person has to do all of the activities which includes paperwork and more, which could cause stress, about not completing it and of the lack of time. à ¢Ã¢â€š ¬Ã‚ ¢ Finance problems because the business small and is financed by one person and maybe by a bank loan. The solo trader may face finance difficulties if the business will get into the debt. Partnership a partnership is when between two and twenty peoples own a business, as there is large number of co-workers each is investing money in to the business and share the profit or loses of the business. Main advantages of a Partnership à ¢Ã¢â€š ¬Ã‚ ¢ More peoples investing money because there is many partners the large capital and large funds are raised quickly, this means that the business can easily and faster earn stable finance source than a solo trader. à ¢Ã¢â€š ¬Ã‚ ¢ More ideas because there is more than one person who owns the business, each has different ideas how to improve the business. à ¢Ã¢â€š ¬Ã‚ ¢ Shared workload as the business has more than one owners the workload can be easy shared between partners which decrease the possibility of stress. Main disadvantages of a Partnership à ¢Ã¢â€š ¬Ã‚ ¢ Disagreements as each of the partners have different ideas to improve the business the disagreements can appear as other person doesnt like the idea which is currently discussed. à ¢Ã¢â€š ¬Ã‚ ¢ Breakdown in communication this can be cause when one of the partners will decide to go ahead with their own ideas, in which case may cause other departments become confused and may lose the communication between each other. à ¢Ã¢â€š ¬Ã‚ ¢ Unlimited liability if the business will be in the debt there is possibility the owners will lose their personal processions to pay back the debt. Over considering different legal status available, I decided that the most appropriate status for my business is solo trader. Despise of all the disadvantages. I had chosen this legal status for the reason that I can test my self if I can run business on my own. Also I had choose it for the reason the I wont rely on any one with decision making and I will operate the business as I want. I did not choose the partner ship as we may have disagreements which may have effects on business which may lead to close down; this is the risk that I dont want to take, as I may loose lots of my money. RESEARCH COMPREHENSIVE ANALYSIS The primary research that I had carried out was a questionnaire which I had held in the city centre of Lisburn. I choose this destination as this is where I am hoping to set my business. From the questionnaire I will receive the overview and the opinions of my future target market. Primary research The first question I had asked in the questionnaire was What age group would you be in? Form this question I had found the majority of my target market would come from 18-20 age group. The second popular age group was 21-30age group and 31-40 age group as both has the same percentage. The second question I had asked in the questionnaire was How often to you visit coffee shop? The result was very interesting as 40% of people who had fill in this questinoaire had said that they are visiting coffee shops every day. The 28% said that they are visitgin coffee shop weekly. I also asked if they would be interested if I would provide any refreshments suchas sandwitches and fresh salad. For the pie chart I noticed that 72% of people thinks that this is a good idea. As I know thatthey would like to have a sandwitches and salad I had asked them how much they would like to be charged for them. I had allowed them to choose the costs starting form  £1.50 up to  £4+. More than 56% said that they prefeer the price to be  £2.50 as for this price the best igridients can be purchased. As there are many students living in the Lisburn I had asked peoples in their opinion would the discount for students encourage them to go to coffee shop. The 56% of votes said that they would be encouraged to visit the coffee shop. Secondary research The UK branded coffee chain market continues to expand rapidly, exceeding 3,000 outlets for the first time and an estimated  £1.3 billion in turnover as UK consumers taste for coffee bars continues unabated. According to Allegria Strategies, the market is forecast to nearly double over the next decade to reach up to 6,000 outlets and turnover in excess of  £2.5 billion within 7-10 years. Growing at more than 15 per cent for the past eight years, UK coffee bar culture has extended well beyond UKs major urban centres and is penetrating smaller towns and the provincial areas due to phenomenal consumer demand and rapid opening programmes by coffee bar chains Starbucks, Costa Coffee, Caffà ¨ Nero, Pret A Manger and others. Results from more than 6,300 telephone and face-to-face interviews with UK consumers (the largest sample ever conducted in the UK) reveal that consumers are visiting branded coffee chains more frequently than ever before: Coffee shops are now mainstream and form an important part of UK lifestyles with more than 11 million adults visiting coffee shops at least once per week and more than 20 million persons visiting the venues at least once per month AIMS/OBJECTIVES OF A BUSINESS An aim is a long term intention that business wants to achieve. All businesses have different aims and sometimes some businesses have more than one. To achieve the aims an objectives are set. Objectives are the goal outcomes or targets. Many businesses are using SMART method to set their objectives achievable. Smart stands for; Specific they must set out clearly what a business sis aiming to do. Measurable they must be capable of being met Achievable everyone involved in reaching the objective must agree with the objective and understand what is meant by it. Realistic the objectives must be achievable from the source that are available form and for the state of the market conditions Time specific the objective should state over what time of period the objective has to be achieved. Many businesses create a mission statement, which states the purpose of the business and it values. It is meant to stake both the aims of the business and the provide a vision of the business for the stakeholders. The aim for my business is; Achieve the loyal customers by offering an efficient and reliable service at a low cost. The objectives for my business are; Survive when I first start out Get loyal customers and staff To break even within the first year Become market leader within next five years PROMOTION STRATEGIES Marketing mix refers to the primary elements that must be attended to in order to properly market a product or service. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign Elements of the marketing mix are often referred to as the four Ps: Product A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Price The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customers perceived value of the product. Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements advertising, public relations, word of mouth and point of sale This is the marketing mix for my business considering 4ps; Product The product which I am going to provide is a wide range of coffees, teas, snacks, sandwiches and fresh salads and fizzy drinks. Price Because of the recession not many peoples will allow them selves for the take away coffee. There fore I will need to sell my product in the lowest price as possible. All the hot drinks will be sold between  £2  £4, all the soft drinks  £1 and the snacks, sandwiches and salads between  £1,50- £3. Place The premise which I choose for my coffee shop is located in the centre of the city centre. The premise which I found is for the rental purpose and costs  £1,000 per month. This property has 2 floors with reasonable good sizes. The ground floor will be used as a main area of the shop where customers will be served and use the Wi-Fi, where as the first floor will be the office area. Promotion To promote my business I am going to us local news papers to advertise my coffee shop. To support my promoting method I am going to use leaflets which will be delivered by the local postman. The leaflet details will include the prices, available coffees types, and location and contact details. LIKELY COMPETITORS I discovered my likely competitors by doing research on yell.co.uk and from local knowledge. There are four well established businesses which I will compete with for survival. This are; Esquires coffee shop The house of Vic-Ryn Street cafe Coffee Inc Each of those businesses are well established and have regular customers. Because all of them are mainly located in the city centre the competition will be heavy on me as the premise which I will use form my business is also in the city centre. SWOT ANALYSIS SWOT analysis can be defined strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. SWOT represents; Strengths: attributes of the person or company those are helpful to achieving the objective(s) Weaknesses: attributes of the person or company those are harmful to achieving the objective(s). Opportunities: external conditions those are helpful to achieving the objective(s). Threats: external conditions which could do damage to the objective(s). Strengths and Weaknesses can be controlled within the business. It is up to the manager to deal with these at the right time and in the appropriate way. Opportunities and Threats are out of control of the manager. Theyre therefore external. This is my swot analyse for my business CAFE LATTE. Strengths Sit in facility Wi-Fi facilities Offering different types of foods and snacks Located in the city centre Weaknesses Not well known Competition with established businesses Opportunities Expand locally Buy more specious premises allowing being more welcome Threats Esquires coffee shop The house of Vic-Ryn Street cafe Coffee Inc SECTION B PHYSICAL RESOURCES Physical resources are defined as resources that are available to business organisations in the form of buildings and other machineries which are needed for the day to day running of the organisation. To smoothly operate my business I need meet physical requirements which will allow me to survive and operate my business. the equipments which I need for my business are listed bellow. The equipment list Item Quantity Unit Price Total Price Timing Buy/Lease Counter 1  £10,000  £10,000 Start Up Buy Seating (chairs and tables) 15  £8,000  £8,000 Start Up Buy Water boiler 1  £464.13  £464.13 Start Up Buy Coffee machine 2  £500  £1,000 Start Up Lease Coffee (12 kg) 4  £60  £240 Start Up Buy Cookery 60  £329.50  £329.50 Start Up Buy Knives, forks and spoons 40  £50  £50 Start Up Buy Refrigerated display units 1  £2,010.  £2,010 Start Up Buy Cleaning fluids 6  £600  £600 Start Up Buy HUMAN RESOURCES Human resources are known as people employed by a business. This means that human resources are the number of people working for the business. The number of human resources is related to the business, for example a small business such as a window cleaning service has small human resources which may include two or five employees. The big international businesses on the other wise, such as Tesco, or Sainsbury are more likely to have thousands or even more workers. Because my business is small and is just starting up I wont need too many human resources. To be able to successfully operate the business I am going to employ 2 full time and 1 part time employees. Each employee will be required to have good communication skills and be able to work in the busy atmosphere. Because I want to encourage my staff to perform on their best abilities I am going to award them by adding additional  £1.00 to theirs minimal wage. There are several policies that I will need to take into consideration if I want my business to operate legally and satisfy my customers and staff. Health and safety issue is the most important regulation which I need to consider. I will be required to make sure that I will create a safe environment for my workers and the customers. If the accident will happen because of not making any health and safety requirements I can be sued which could cost me money and time, including it could reflect my business reputation. Equal Pay Act, 1970 Sex Discrimination Act, 1995 is another important law which I have to make sure I will consider within my business. When I will going to advertise my vacancy I cannot specify what sex I am looking for as this is how the law is broken. I have to make sure that I will give a fair chance for both sexes to try to apply for the job. The National Minimum Wages Act, 1998 this law simply clarified that people cannot be underpaid under the minimum national wage. There are three branches of this legislation; Between 16 and 17 years  £3.57 an hour Between 18 and 21 years  £4.83 an hour 22 and over  £5.80 an hour Data Protection Act, 1984 I need to consider this act in order to keep my staff and my business details save. Because I will need to store the private and financial details I will need to make sure that no on unauthorised will have access to these details. Disability Discrimination Act, 1995 I need to make sure that I wont discriminate any employee because of theirs disability. I am not going to consider the disability in picking appropriate employee for my business. The only fair way is by picking the qualifications and experience. RESOURCES AND QUALITY CONSTRAINTS LEGAL AND ECONOMIC Pestle analysis is one of framework that categorizes environmental influences as political, economic, social and technological forces. Sometimes two additional factors, environmental and legal, will be added to make a PESTEL analysis, but these themes can easily be subsumed in the others. Political influences These refer to government policy such as the degree of intervention in the economy. Economic influences These include interest rates, taxation changes, economic growth, inflation and exchange rates. Social influences Changes in social trends can impact on the demand for a firms products and the availability and willingness of individuals to work. Technological influences new technologies create new products and new processes. Legal influences environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance. Environmental influences these are related to the legal environment in which firms operate. For my business there are several constraints relevant to me are legal, economic, technical, and environmental. Legal constraints The legal constraints that will affect my business are regulations for a contract for example how long is the credit on it. Anther legal constraint would be DPA (Data Protection Act) in the UK gives the right to individual to know which companies hold their personal details and they are allowed to ensure that the information is accurate. This data should be also being protected within the business to ensure no one unauthorised will access the personal details. Economic constraints due to the current economy it will be harder for me to get a bank loan. Also because of the recession not every one will be able to afford the take away or sit in coffee. Technical constraints I will need to make sure that all the Environmental constraints as I will provide a take away service I will provide with recycle cops which will be easily recycle and good for environment. Also I will provide customers with business plastic take away cups with the lids which will allow them to use it to refill. SECTION C SOURCES OF FINANCE There are different sources of finance I can use to finance my business. Those sources are; Money from family or friends because I am a sole trader I may be able to borrow money from family or friends without paying interest, which would be very beneficial for me. Bank loan another way to finance my business I may use a bank loan. Loans from a bank or a building society can be expensive as they will include the interest. An agreed amount is borrowed and repaid over a fixed period of time with interest. To start up my business I am going to use the  £10,000 that I was left by my grandparents. Although my physical resources of total of  £22.694. I decided that I am going to take a bank loan. The loan which I will take will cover both my start up cost and running costs. I am hoping to get a loan that will be for 4-5 years which also will cover the unexpected expenses. The loan which I choose is Platinum Loans. I got a loan for  £30,000 and will be repaid by 5 years. The monthly amount to repay is going to be  £601.63 and the 7.8 APR which I total I will need to repay  £36,098. FORECASTS: CASH FLOW AND BREAKEVEN SUSTAINING IDEA After analysing project figures and the information that I had gathered I can say that the business will make profit within the first year. If I would considering expanding my business locally in the future I will need to consider all the major expenses to pay. Into these expenses I am considering a bank loans which will be repaid within 5 years and capital purchase. After two or more years of trading the external factors will need to be considered, as they may change the impact on the business. Those external factors that would change are due to Political, Legal, Social and Economic influences Political influences Legal influences Social influences Economic influences SECTION D BREAK EVEN ANALYSIS Most of the businesses frequently want to know the amount of the business need to produce or to reach break even. If the business has collect the information about fixed costs and variable cost and what process it is going to charge, it will allows to calculate how many units will be required to sell to cover all of its costs. The stage of sales or outputs where total costs are exactly the same as the total revenue is called a breakeven point. There are several uses of the break even and the most common one which are used by almost most of the businesses are based on: Calculate in advanced the level of sale needed for break even See chow changes on the in cost affect the break-even point and profit See how effect in output affects profit. To calculate a break even point I am going to use following formula; BE= SP-VC/FC. (BE- Break Even, SP Selling Price, VC Variable Cost, FC Fix Costs). I also used this formula to draw up business break even point graph what will show exactly how much units needs to be sold to break even. Selling price Is the price that a unit is sold for. Sales Tax is not included the selling price and a sales tax paid is not included as a cost. The selling price of my products is 2,50 per unit Variable cost Variable costs are costs directly related to production units. Typical variable costs include direct labour and direct materials. Coffee, Cups, Lead and Sugar the total of those materials is 0.40 per unit. Fix costs Cost that do not change when production or sales levels do change, such as, rent, property tax, insurance, or interest expense. The total fix cost is  £55,934 Break even calculation BE= 2.50-0.40/55,934 BE = 26,636 This is the graph which shows the break even unit point. As you can see to break even I need to sell 26,636 units of coffee in a year. To get more specific figures that 2,220 coffees a month, which I think is achievable.  £ 0 RATIO ANALYSIS EXCLUSIVE SUMMARY The business that I had decided to set up is CS which will be located in - in Lisburn. The opening hours will be 8 am to 5 pm form Monday to Friday and 10 am to 3pm in Saturday and Sunday. Products The products that my coffee shop is going to sell is a wide range of coffee, teas, snacks, sandwiches and fresh salads and fizzy drinks. All the foods will be home made which will Employees I am going to employ two full times and one part time employee. Each of the employees will be paid  £1 over their minimal wage, which will allow me to motivate them. Finance Because  £10,000 which I got from my grandparents will be not enough to start the business I will take the loan. The amount I am taking is  £30,000 which will be repaid over 5 year time. Competition Esquires coffee shop The house of Vic-Ryn Street cafe Coffee Inc