Marketing Plan of Lux - 2484 Words

LUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the worlds first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, offering people a chance to pamper themselves for a modest price. * From the 1930s right through to the 1970s, Lux soap colours and packaging were altered several times to reflect fashion trends. * In 1958 five colours made up the range: pink, white,†¦show more content†¦Continuous commitment Were also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business. Setting out our aspirations Our corporate purpose sets out our aspirations in running our business. It’s underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The code also supports our approach to governance and corporate responsibility. Working with others We want to work with suppliers who have values similar to our own and work to the same standards we do. Our Business partner code, aligned to our own Code of business principles, comprises ten principles covering business integrity and responsibilities relating to employees, consumers and the environment. * The industry Unilever is an FMCG industry. FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engagedShow MoreRelatedMarketing Plan: Lux Soap6666 Words   |  27 PagesProfile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all theseRead MorePestle Analysis On The Environment1259 Words   |  6 Pagesanalysis is used as a tool by companies to track the environment they are operating in. It gives a bird eye view of the whole environment from the many different angles one wants to check and keep a track of while contemplating on a certain idea or a plan POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduceRead MoreCustomer Satisfaction on Marketing Mix of Lux Soap7469 Words   |  30 Pagesthat LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance This report is a requirement of the program for MBA program. We have tried our level best to make it as an excellent one. We used all the latest data and information. The report can help as the indicator of the level of satisfaction of the customers of the LUX soapRead MoreUnilever Pakistan Final Project10026 Words   |  41 PagesBalochistan University of Information Technology, Engineering and Managemnt Sciences Quetta. Group Members * Usman Anwar Chughtai(20419) MBA (Banking and Finance) 2nd Semester Marketing for financial Services Project on Unilever Pakistan Submitted to Sir Mohammad Asad 30th December 2012 Dedication This project is affectionately dedicated to our all lecturers of Management Sciences BUITEMS and the respective people of Unilever Pakistan who helped us in this project. Without their love andRead MoreEssay about Case Report Section D Group 113593 Words   |  15 Pagescompete with other well-known soap brands operating in the mass market. Thus, reposition the brand to build a long term brand equity. On the basis of a customer perception survey an analysis of brand image perception, functional benefits perception, marketing communication and advertisement perception was performed. It was found that Himalaya soap brand owns less than 1% share of the soap market. Its penetration is only among the urban population. However, almost 70% of Indias population resides inRead MoreLux Marketing Mix9703 Words   |  39 Pageswithout compromising on the quality. This report deals with one of its premier brands LUX. HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HULs soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand Lux, the various strategies adopted to survive in the market for over 75 years andRead MoreBrand Cannibalization882 Words   |  4 Pageshigh quality products is the demand of the market. But what company would want to replace a high-priced product with a low-priced product? That s a good way to end up on the corporate chopping block. These lines aptly determine the paradox of a Marketing term known as CANNIBALIZATION. Market cannibalization is when sales of one particular product decreases due to the launch of another product from the same company. In the contest of enabling Brand Proliferation, in which a company introduces newRead MoreMarketing Analysis : The Field Of Marketing2269 Words   |  10 PagesIn the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. Although, the most common way of persuading a client would be through verbally presenting your thoughts through a conversationRead MoreImpact of Celebrity Endorsement with Non-Celebrity Endorsement8007 Words   |  33 Pagesshould be an idea that makes the celebrity relevant to the product and the consumer. A celebrity s presence in the ad should be contextual. Therefore this shows that using a celebrity endorsement cannot guarantee fool-proof success and important marketing strategies has to be implemented before using them. So it is important that we analyze the impact of celebrity endorsing a product with a non-celebrity endorsing the same product. And must ask , do any stakeholders in a company (employees, contractorsRead MoreAsiatic Mindshare Ltd2391 Words   |  10 Pagessponsorship, research, direct response and idea generation. This approach allows them to deliver the brand message through the most effective media to the consumer. Critically they ensure this delivery is accountable and relevant to business and marketing objectives. The Mindshare way of Media, Mindshares unique working process ensures a consistent and thorough approach to delivering ‘House of Media’ solutions. This process is its operational backbone, supplemented by the distinct skills and practices

Aging Workforce in Singapore - 2339 Words

Overview of Aging Population in Singapore Populations in many developed countries are ageing, and Singapore is no exception. The first batch of post-war baby boomers will reach 65 years of age by 2012. The number of seniors will increase from 8.4% in 2005 to 18.7% in 2030 (refer to Table 1). According to the 2010 Population Report, The proportion of residents (i.e. citizens and PRs) aged 65 and above increased from 7.0% of the resident population in 1999 to 8.8% in 2009. Correspondingly, the number of younger residents aged 15-64 for every resident aged 65 and above (i.e. the old-age support ratio) fell from 10.1 in 1999 to 8.3 in 2009 (refer to Table 2). (Singapore Department of Statistics, 2010, p. 4) Today, one out of every 12†¦show more content†¦Solutions It is time for employers to start responding to the potential consequences of the ageing workforce on their businesses. If not well-prepared, employers may find themselves suddenly faced with labour loss, experience and expertise that will be difficult to offset, given the relatively small pool of new employees. With many companies facing the same problem, competition for new talents is likely to surface. A) Hotels can have interviews to know which areas older employees would prefer to work in and the languages they can speak. With the information gathered, hotels will be able to know their strengths and weaknesses which help to determine where to allocate each individual. With the proper job assignment, hotels will be able to maintain a good image, by reassigning the older employees with language barriers to the backhouse such as room attendant. This allows them to be in their comfort zone and after getting used to their task, the productivity will be maximized in both the frontline and backhouse. B) In order to keep older employees engaged and motivated, it is vital for the HR department to maintain constant communication with the older employees and understand any problems, issues and concerns that they are encountering. By treating their employees like familyShow MoreRelatedAging Workforce in Singapore2328 Words   |  10 PagesOverview of Aging Population in Singapore Populations in many developed countries are ageing, and Singapore is no exception. The first batch of post-war baby boomers will reach 65 years of age by 2012. The number of seniors will increase from 8.4% in 2005 to 18.7% in 2030 (refer to Table 1). According to the 2010 Population Report, The proportion of residents (i.e. citizens and PRs) aged 65 and above increased from 7.0% of the resident population in 1999 to 8.8% in 2009. Correspondingly, theRead MoreSingapores Rapid Economic Development Essay1018 Words   |  5 PagesDEVELOPMENT 4.1 AGING POPULATION Local and foreign labour are deemed essential to Singapore’s workforce in order to sustain competitiveness in economic development. However long standing past policy implication and current policy taken by the Government to spur economic development, could be argued to affect the labour market and SMEs in the long run. The past and current policies that might inflicted negative impact to labour market and SMEs are elaborated as follow: 1) Curbing Singapore growing populationRead MoreThe Population Of Singapore Is A Multicultural Country Essay1164 Words   |  5 Pagespopulation of Singapore has been increasing year over year resulting in 5.54million at the end of June, 2015. Since it is a multicultural country, the population can be distinguished into two major types - residents and non-residents. The resident population was recorded as 3.9 million including 3.38 million of Singapore citizens and 0.53 million of permanent residents. Other than that, 1.63 million of non-residents also play an important of Singapore population. (Department of Statistics Singapore, 2015)Read MoreA Government Can Run Like a Corporation and Fulfill Stakeholder Expectations. Do You Agree? (Use Singapore as an Example.)1483 Words   |  6 Pagesstakeholder expectations. Do you agree? (Use Singapore as an example.) Modern day corporations have not just an obligation to its bottom line but they are accountable towards the stakeholders as well. The accountability is even greater in the context of a country as the purpose of the government is to serve these stakeholders, mainly its citizens who put them there through voting power and the businesses which generate economic wealth for the country. Singapore Incorporated is one of the many names givenRead MoreThe Aging Process Essay791 Words   |  4 Pageswere nothing more than dreams. We succeeded in landing on the moon and communicating over long distance, yet there are still some boundaries we have yet to cross despite our best effort. Aging is an inevitable process of nature. While we cannot stop the ticking clock in our body, we have made it possible for aging to be delayed and relieved to a great extent through advance technology and modern governance. High-tech equipments and medications are available for the treatments of more illnesses asRead MoreSingapore Economy Essay1662 Words   |  7 Pagesï » ¿ECONOMICS ASSIGNMENT Singapore Economy (2004 to 2013) CONTENTS 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 2. Production Output Performance Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 3. Labour Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 4. Price Level Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 5. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 1. Introduction Singapore has a highly developed and free-market economy that thrives on an open and corruption-free environment. It is toutedRead MoreLabor Market in Singapore2318 Words   |  10 PagesIntroduction Since Singapore gained its independence in 1965, its economy had progressed due to globalization, rapid technological advances and the rise of China and India. With these different stages of development, Singapore’s labor market had adapted itself by transforming from a labor abundant and capital limited city into a labor deficient and capital rich country (Chia 2005). Singapore is now a popular export-manufacturing base, regional headquarter for foreign multinational company andRead MoreSingapores Globalized And Diversified Economy1664 Words   |  7 PagesSingapore Known as one of the Four Asian Tigers, Singapore’s globalized and diversified economy is only behind Hong Kong’s. That title has been achieved due to its market economy, â€Å"A highly developed, and one of the freest, most competitive, innovative and business friendly economy based on extended entrepà ´t trade, a profitable trading post that allows importing and exporting free of duties.† (Wikipedia) Worldwide, Singapore is one of the major commercial centers, third highest per capita incomeRead MoreThe Asian Tigers : Singapores Globalized And Diversified Economy1667 Words   |  7 PagesWorldwide, Singapore is one of the major commercial centers, third highest per capita income, fourth biggest in finance, and fifth among the busiest ports; yet, it has one of the highest income inequalities. Singapore’s trading and manufacturing represent 26% of its GDP. The Corruption Perception Index places Singapore along with New Zealand and the Scandinavian countries as one of the world’s least corrupt countries. Also, location, advanced infrastructure, low taxes, and skilled workforce are theRead MoreAsian Tigers Essay1057 Words   |  5 Pagesthe global economy has moved on from the Asian Tigers and the present and future of the global economy does in fact lie elsewhere, in particular India and China.   The Asian Tigers are a group of countries which are the first set of NIC s; Taiwan, Singapore, Hong Kong and South Korea. They underwent rapid development in the 1960 s by encouraging TNC s to invest by opening up manufacturing plants by offering cheap labour and less strict pollution laws. TNC s also had the advantage of low cost and

Sociology Unit G671 Free Essays

* Complicit masculinity – the ‘new man’ that is willing to cook tea, pick up the children from school and put the washing on. * Subordinate masculinity – the ‘gay man’ * Marginalised masculinity – the hegemonic man today. Associated with the working class, as this group of males can’t get the typical jobs, mining etc due to loss of industry so they can’t fulfil their ‘destiny’ Firstly, the family socialises masculinity in a number of ways. We will write a custom essay sample on Sociology Unit G671 or any similar topic only for you Order Now A study by Ann Oakley argues that gender socialisation takes place in 4 ways: Manipulation – Parents encourage behaviour, which is seen as normal for the child’s gender and discourage what is seen as deviant for example, boys are encouraged from an early age to take part in playing football and discouraged from taking part in ballet lessons. * Canalisation – this involves channelling the child’s interests to toys and activities seen as normal for his or her sex. An example of this is boys playing with toy cars and ‘action men’ Verbal appellation – the names that children are called which teaches gender appropriate behaviour for example, â€Å"big boys don’t cry† and the tone of voice used. * Different activities – children are encouraged to involve themselves in different activities for example, boys playing together to make a camp. Although Ann Oakley did her research 30 years ago and is considered out of date, a more recent study by Joanna Smith (1997) reinforces Oakley’s points. Feature Article –  Sociology Test A recent study also said that the family is stereotypically gendered to males, breadwinners and females, caring roles. (Charles 2002) This shows that boys can learn these roles from looking at their father’s behaviour. Secondly media plays a role in influencing masculinity. There are a range of different Medias, we can actively choose what we watch on the television and what magazines we read, however, to a degree, it is all around us. The adverts that are on How to cite Sociology Unit G671, Essay examples

Lending Money and Securing Loans free essay sample

Money and Securing Loans A company can finance its activities by selling shares or by raising money from banks or other money-lending institutions. If the company is granted a loan, the lender may become a debenture-holder. A debenture has never been satisfactorily defined. In Levy v. Abercorris Slate and Slab Co. (1883) 37 Ch D 260, Chitty J said â€Å"In my opinion a debenture means a document which either creates a debt or acknowledges it, and any document which fulfils either of these conditions is a debenture. Shareholders are members of the company and their rights have been described elsewhere in this book. Debenture-holders are creditors of the company and their rights are normally defined in the contract made between them and the company. It is interesting to note that, unlike shares, debentures can be issued at a discount unless they are convertible into shares, when such an issue at a discount would be an invitation to evade the rule that shares may not be issued at a dis count (Mosly v. We will write a custom essay sample on Lending Money and Securing Loans or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Koffyfontein [1904] 2 Ch 108). The lender may wish to secure his position by taking a charge over the property of the company, that is, creating a legal relationship between himself and the company which will ensure he is paid in priority at least to some of the other claimants against the company. 15. 1 Debenture-holder’s Receiver The power of a debenture-holder to appoint a receiver will be determined by the terms of the debenture itself. In the circumstances in which a receiver may be appointed, he will be appointed to collect the assets of the company with a view to the repayment of the debt due to the debenture-holder. He must, however, pay creditors whose claim should be paid before his, for example a preferential reditor under s. 196 Companies Act 1985 (CIR v. Goldblatt [1972] Ch 498). 15. 2 Fixed and Floating Charges It may be important for the purposes of determining the priority of charges to decide whether a particular charge is a ‘fixed’ or ‘floating’ charge. Essentially a fixed charge gives the holder the right to have a particular asset sold in order to repay the loan that he has given the company. This means that the company may not deal with the property subject to the fixed charge without the consent of the holder of the charge. A floating charge gives the holder the right to be paid in priority to others after the sale of the assets subject to the charge, but in this case the assets over which the charge floats are not specified. The company may continue to deal with them without the permission of the holder of the charge and it is only on the happening of certain events (such as non-payment of an instalment of interest or repayment of capital) that the charge will become fixed. On the happening of the event in question (which will be specified in the contract for the loan) the charge is said to ‘crystallise’ and will become fixed on the particular assets that the company holds at that moment which answer to the general description of the property over which the charge originally ‘floated’. It then becomes indistinguishable in form from a fixed charge. Thus, if the original charge ‘floated’ over all stock-in-trade and a crystallisation event occurred, the goods subject to the crystallised charge would be the stock the company owned on that particular day. After the crystallisation, the company would not be able to sall these assets without the permission of the debenture-holder. The court in Re Yorkshire Woolcombers Association Ltd [1903] 2 Ch 284 (see Casenote, page 328) grappled with the definition of floating charges. In the Court of Appeal, Romer J said: I certainly do not intend to attempt to give an exact definition of the term â€Å"floating charge† nor am I prepared to say that there will not be a floating charge within the meaning of the Act, which does not certain all the three characteristics that I am about to mention, but I certainly think that if the charge has three characteristics that I am about to mention it is a floating charge: (1 ) if it is a charge on a class of assets of a company present and future; (2) if that class is one which, in the ordinary course of the business of the company, would be changing from time to time; and (3) if you find that by the charge it is contemplated that, until some future step is taken by or on behalf of those interested in the charge, the company may carry on its business in the ordinary way as far as concerns the particular class of assets I am dealing with. ’ Thus, the idea of a ‘floating’ charge is that the company is unhindered from dealing with its assets despite the fact that an outsider has a legal interest in those assets.